1. What Are Cookies?
Cookies are small data text files placed on your browser or device when you visit websites or web-based applications. They are widely utilized by online service operators to ensure websites operate efficiently, enhance user navigation, and report aggregated analytical performance metrics.
2. Categories of Cookies Deployed
2rahen Media categorizes its digital identifiers into four principal groups:
2.1 Strictly Necessary Cookies (Essential)
These identifiers are foundational to the operation and security of our websites. They enable core functions such as network routing, Cloudflare DDoS shielding, user session continuity, and remembering your cookie consent decisions. These cookies cannot be disabled in our systems.
2.2 Performance & Analytics Cookies
These cookies allow us to quantify visitor volume, traffic sources, and page popularity. All information gathered is aggregated and pseudonymized. They assist us in optimizing server response times and user interface clarity.
2.3 Functional & Preference Cookies
These enable enhanced personalization, such as remembering your preferred video resolution, volume states, or language locale across browsing sessions.
2.4 Marketing, Conversion & Pixel Technologies
When you engage with our media campaigns, third-party marketing tags (such as TikTok Pixel, Google Ads, or Meta Pixel) may measure cross-platform ad conversion efficiency and assist in serving relevant entertainment trailers.
3. Specific Cookies Overview
| Cookie Identifier | Provider | Purpose & Function | Duration | Category |
|---|---|---|---|---|
__cf_bm | Cloudflare | Mitigates malicious bot traffic and verifies legitimate human visitors. | 30 minutes | Strictly Necessary |
2rahen_cookie_consent | 2rahen Media | Records your consent preferences for GDPR and CCPA compliance. | 12 months | Strictly Necessary |
_ga, _gid | Google Analytics | Aggregates anonymous user session journey and bounce metrics. | 2 years / 24 hrs | Analytics |
_ttp, tt_pixel | TikTok | Measures trailer view completions and app store download conversions. | 13 months | Marketing |
4. Managing and Revoking Cookie Consent
You have full autonomy over cookie acceptance:
- Consent Preference Banner: You can modify or revoke your non-essential cookie permissions at any time by clearing your browser cache or clicking our on-site cookie controls.
- Browser Configuration: Most contemporary web browsers (Google Chrome, Apple Safari, Mozilla Firefox, Microsoft Edge) allow you to block, manage, or delete cookies via their Privacy & Security settings.
- Global Privacy Control (GPC): We recognize and respect valid GPC signals transmitted by compatible browsers as a request to opt out of non-essential third-party sharing.
5. Updates to this Cookie Policy
We may amend this policy from time to time to accommodate new tracking technologies or regulatory guidance. Please review this page periodically to remain informed about our cookie practices.
Questions Regarding Legal Compliance?
If you have any questions, requests under GDPR/CCPA, or wish to exercise your data subject rights, please contact our Data Protection Officer (DPO) and Legal Affairs Team:
Email: legal@2rahen.com / privacy@2rahen.com
Physical Mail: 2rahen Media & Entertainment Inc., Legal Affairs Department, 10250 Constellation Blvd, Suite 1400, Los Angeles, CA 90067, USA